In the ever-evolving landscape of chemical formulations, Verdant’s Mackam® JEM emerges as a beacon of innovation. This high-performance amphoteric wetting agent is crafted from plant-based raw materials, presenting a sustainable solution for diverse industrial applications.
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Over the last few years, we’ve seen a significant change in the personal care industry as we all collectively become more conscious of our environmental impact. Consumers’ expectations are changing, with more emphasis being put on choosing eco-friendly products that contain well-sourced ingredients and provide significant wellness benefits. In addition, the tightening of regulations around the use of microplastics means that many formulators are now searching for alternatives to synthetic ingredients.
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Calling all hair care formulators – this one’s for you! In this post we’re showcasing three of this year’s key hair care trends from one of our principals Carrubba, focusing on plant-based functionals, aromatic extracts and clean fragrances.
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