Principle
Innovation in skincare in the past decade has been something of a marvel, with new natural extracts and ingredients achieving greater results and customised care. And hair care is following suit, with consumers ever more conscious of what goes into their products, as well as the efficacy of those ingredients.
Liquid exfoliators are becoming a skincare staple. Searches and saves for liquid exfoliators have risen by 58% in the last year, according to Pinterest. Since the ban on microbeads there has been a shift away from harsh, physical exfoliants, with consumers choosing liquid alternatives when pursuing radiant, clear and even skin.
